Permission Marketing 101 — Definition, Types, & Examples
Permission marketing is the marketing strategy starchild of the early 2000s, and for good reason. Grounding marketing in respect and user privacy has repeatedly proven its value, and some of the common practices of permission marketing are so widespread today (e.g. email opt-ins and lead magnets), that it’s hard to imagine a world without them.
But even when something starts in the zeitgeist and settles into industry practice, it’s easy to overlook the fundamentals that make it great. We’re going to give a thorough overview of Permission Marketing, explain how to use it in your own business, and talk a bit about the future of permission marketing.