Scaling the Mountain:
— Faith No More
Over the past few days, we’ve watched with awe as the community has leapt into action to build Pupper into something truly special.
Fervent volunteers, mods, and artists exploded out of the woodwork like gophers at a whack-a-mole begging for responsibility in lieu of wacks. We have been overwhelmed by the outpouring of support, and frankly left more than a little bit misty-eyed by the entire experience.
But brands aren’t built overnight, and in an endeavor to speed the community’s efforts toward a common goal, we would like to provide guidance on the philosophy behind Pupper’s message and marketing. Though it is ultimately up to the community to choose what direction to take Pupper, what’s written below is part of our internal guide.