Witness How Insurance Evolves To Be More Customer-Centric

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Digital insurance — creating digital-first services for consumers — is no longer a nice-to-have. This imperative is not about new applications, it’s about innovation in the insurance industry and making the customer experience better. Leading digital insurance companies understand today’s requisite customer-centric focus and thoughtfully build their strategies to extend beyond the traditional view of insurance. Insurance companies today continually rethink their offerings and the ways they engage with customers. Taking a digital-first approach, they need to provide customers with the same engagement levels they’ve come to expect from other fully digitalized industries. With an unpredictable and changeable future — epitomized by COVID-19 — consumers and businesses will increasingly rely on and choose insurers offering online resources and tools that can best meet their needs, particularly as digital adoption continues to grow.