Cappasity and Victoria Andreyanova held the first immersive fashion show in Russia


The new collection by the brand “Victoria Andreyanova” was presented in the format of AR holograms. Cappasity has developed an enterprise platform for creating immersive 3D and AR content for the fashion industry. In 2020, a new format for visualizing images was introduced which allows you to create not only 3D visualizations for websites, but also to show a clothes collection in augmented reality (AR). Why is the immersive format so attractive? Because it can be used for demonstrations both on the website and during a live meeting. When immersive content is integrated on a website, it makes the viewer more engaged in examining the item. Refined detailing also allows them to closely inspect items.