Introducing The New Xend Finance Website — Optimized For A Better User Experience
A by-product of our growing brand recognition in the blockchain and broader technology world has been our growing user base. While we have formed two real-world credit union partnerships — with more to come — we didn’t think our savings platform would take off quite so quickly. (Although that’s a good problem to have!)
To capitalize on our growing user base, it was important for us to streamline the sign-up process and user experience (UI) for those looking to save and invest in stable cryptocurrencies and access decentralized finance (DeFi). We realize that our website serves two very important missions. 1) To introduce people to Xend Finance, our token ($XEND), team, and governance, and 2) To onboard new users/savers, many of whom have never accessed cryptocurrency or DeFi before.