$20 000 on a Corporate Twitch Channel
Head of User Acquisition Playkey Ruslan Sharapov has published an extensive story about the Playkey company Twitch channel. We would like to share its story, highlights and results. Enjoy the translation published in our blog.
A systematic approach to user acquisition is all about working with hypotheses. Sometimes, the conventional ways of getting traffic (FB, Google ads, etc) just are not doing enough.
Just a few days ago we at Playkey summarised the results of one of the longest-running hypotheses. It took me 26 months, that is just a little bit over 2 years.