FLASH FASHION is our in-house built social value assessment and digital distribution tool. It is being implemented as part of DIGITALAX’s Asset Valuation Mechanism, and contributes towards our broader digital content distribution strategy for the promotion of wider digital fashion adoption, engagement, and self expression. Through using FLASH FASHION as a content generation tool, we are defining an intrinsic valuation system for native digital assets, and, for the first time, creating a new bridge between the digi-fizzy realms (Digital-Physical) for using illustrated digital fashion content engagement to bring to light meta-stories that have global relevance and the ability to bring a viral voice to and accelerate content around overlooked societal inequities.