Using Web Augmentation to Break the Monopoly of User Attention
Web content and the progression of social media over the last decade has grown rapidly and changed the way ordinary people digest information. When the internet gave rise to this new way of receiving content it was becoming ever more apparent that through censorship the platforms themselves were in control of what was seen, heard or created. A monopoly of content ownership that directly held user attention and influenced user opinion.
All the data, news and events were at the mercy of just a few, as we saw time and time again, particularly in 2020, where users were denied information of interest or removed from the platform for sharing their personal point of view.