Crypto Endorsing the World of Football: Sponsorships, Fan Tokens and NFTs
Football, also known in some parts of the world as soccer, is the most popular game in the world today, and fans all over the world are fiercely loyal to their teams, be it club teams or on an international level. In the past few years, the crypto world and football have come closer, with different offerings to connect the two, from fan tokens to actual sponsorships and partnerships with the teams.
Chiliz is one platform that strives to be the leader in this sphere, with its pioneering services through Socios dApp which allows people to get their hands on fan tokens of their favourite teams. Through its innovative use of fan tokens, people can buy the official crypto tokens of their favorite teams and gain not only early access to official team merchandise and events, but also the right to vote on different decisions that will ultimately affect the team outcome. This enables users to have an ownership ‘share of influence’ on the team they support through owning the fan tokens, providing the right to vote on forward decisions of the team such as the tour bus design or the choice of which third kit style the team should have. This is a whole new era of integrating fans into the decision making cycle, bringing supporters closer to their teams. Notable teams have already had their fan tokens introduced by Chiliz from Paris Saint-Germain, AC Milan, Inter Milan, Juventus, Atletico Madrid, Galatasaray, and Barcelona.