Third-Party Cookies Are Ending Soon: Here Are 5 Alternatives
Even though Firefox and Safari phased out third-party cookies back in 2013, there’s a tipping point on the horizon: Chrome’s phasing out of third-party cookies that’s slated for 2023 [*]. And considering Chrome holds 63.58% of the global browser market [*], they are the only whale in the ocean.
Google’s announcement has left publishers, advertisers, ad tech companies, and marketers in a scramble. In a somewhat open-sourced fashion, Google has invited developers around the world to contribute to its box of APIs designed to replace cookies, known as the Privacy Sandbox, and this is just one example of initiatives aimed at creating the next era of advertising around the world.